SEO Case Study: New Website
- Increased Organic Revenue
- Brand Building
- Ads Optimization
- Onsite SEO
- Content Strategy
- Adwords Optimization
New Launch, Competing With Established Sites
A brand new website on a new .com is one of the most challenging situations to approach with SEO. The ideology and methodologies are known, but the waiting game can be the worst part for the client. This website was roughly 8 months old when I came in for SEO, with roughly 5 static pages and 5 product pages.
My mission was to work towards SEO goals with as fast a return as possible, and while that speed is up in the air for folks to interpret – my mission statement included small gains at 90 days and big gains at a year. My secondary mission was to go over and tweak the already running Adwords campaign.
Achievements Met Faster Than Promised, Steady Growth on the Horizon.
The competing websites in this industry, page one players, all average 10+ years old. They are also loaded with content and targeting. I did find the way in however, most of these sites were floating on old content – so my first key was to build up-to-date authoritative content on like subjects.
We started with a complete site optimization project, that also included additional main landing page creations. Adwords was optimized during this phase as well. We tweaked the blog area to meet the goals of the personalized content strategy. At the 60 day mark, the outcome far exceeded expectations – with further accelerated growth being tracked daily.
“Traffic has been good lately, and we are impressed with the organic ranking improvements – lead generation continues to improve in quantity and quality.”
60 Day Marker
180 Day Marker
It's In The Numbers
Let’s Look At Some Key Indicators of Success
I Love Working On New Sites, With Big Goals
I'm just Eric, in Tally - but I have been doing SEO for over a decade and love to take on new challenges. Google is both complex and simple in mission - understanding how that works at all times is my talent.